5 Principles of Great Logo Design

5 Principles of Great Logo Design Logo design is an essential ingredient in successful branding. It serves to identify your organisation, represent your ethos and differentiate you in the market in a creative and individual way. A logo is often the first piece of...
Brand Identity: What it is and why it matters

Brand Identity: What it is and why it matters

Brand Identity: What it is and why it matters “Your brand is what people say about you when you are not in the room.” Jeff Bezos, Founder of Amazon For any business, their brand identity is the visual elements of the brand helping the customer to get the idea of the...
Pantone Announces Colour of the Year 2023 – Viva Magenta

Pantone Announces Colour of the Year 2023 – Viva Magenta

Pantone Announces Colour of the Year 2023 – Viva Magenta Pantone, the leading global source for the design community’s standardised colour reproduction system, has unveiled its Colour of the Year for 2023. Every December, the creative community waits in anticipation...