Branding | Environmental Graphics | Signage & Large Format Print

As British Curling enters a new Olympic cycle following Milan Cortina 2026, its focus now turns towards preparation for the 2030 Winter Olympics in the French Alps. This provided an exciting opportunity to refresh the National Curling Academy in Stirling and create a space that reflects the ambition, energy and dedication of the athletes who train there.

With the British Curling brand already established, we were asked to explore how it could be brought to life throughout the Academy. The aim was to create a more inspiring and memorable environment for athletes and staff, while giving the facility its own identity beyond that of a traditional ice rink.

Working with a selection of athlete photography provided by the client, we created a series of large-scale wall features and graphics throughout the building, celebrating the athletes and bringing the sport into the space.

At the entrance to the National Curling Academy, we created a large photographic montage featuring British Curling athletes. Designed to make an immediate impact, the feature provides a strong introduction to the Academy and sets the tone for the spaces beyond.

We also designed a series of branded door wraps, extending the look and feel throughout the building and adding interest to the more functional areas of the Academy.

Before entering the arena, a second feature wall combines athlete photography with the distinctive curling house graphic. The images were carefully positioned around the house, with raised aluminium lettering adding depth and creating a striking three-dimensional finish.

For the meeting room, we took a more subtle approach. Inspired by the surrounding Stirling landscape, we brought together elements of ice, curling and the local area to create a calmer, more professional space. References to the curling house and British Curling brand help link the design back to the wider Academy.

Together, the different installations create a consistent look throughout the building, while giving each space its own character. The finished environment celebrates the athletes, brings the British Curling brand to life and creates a setting that reflects the ambition of the Academy as it looks towards the next Olympic cycle and beyond.

Branding | Environmental Graphics | Signage & Large Format Print

As British Curling looks ahead to the 2030 Winter Olympics, we were asked to refresh the National Curling Academy in Stirling and create an environment that reflects the ambition and dedication of the athletes who train there.

Using athlete photography supplied by the client, we designed a series of large-scale graphics throughout the building, including an entrance montage, branded door wraps, a feature wall incorporating the curling house and raised aluminium lettering, and a meeting room design inspired by the Stirling landscape.

Each installation was designed to bring the British Curling brand to life, celebrate the athletes and create a stronger sense of identity throughout the Academy.

The result is a welcoming and inspiring space that feels connected to the sport and supports British Curling’s vision for the future.